Campaigns

Steel Made Easy reaches out to buyers in N Bengal & Kolkata

Ad Essence Services designed and executed the band campaign in the region, using formats like bus back panels and hoardings

Published

June 16, 2015

Nabamita Chatterjee

West Bengal-based Steel Made Easy is focused on delivering steel at competitive rates to the local buyers. To facilitate easy procurement and sale of steel, the firm’s online portal steelmadeeasy.com functions as a one-stop shop for steel. To deepen the consumer connect, Steel Made Easy rolled out targeted outdoor campaigns in Kolkata and Siliguri. Ad Essence Services designed and executed the campaign, using formats like bus back panels and hoardings.

The portal facilitates easy procurement of steel and also dynamically updates the prevailing steel prices on the web. This is a boon for buyers in markets where access to conventional sources of price information is rather limited. The online portal has a complete catalogue of what is in stock, which helps buyers to purchase required steel items as per current need.

Amit Agarwal, Director, Steel Made Easy, said, “We got our campaign designed from Ad Essence Services to connect with our regional target audience in North Bengal and Kolkata through outdoor advertising that includes branding of buses plying on various routes. The campaign was rolled out on June 1.

Shelly Jain, Director, Ad Essence Services, said: “We are happy to be associated with Steel Made Easy. We had planned branding for them. We look forward to strengthening this business relationship.