Campaigns
Decora drapes the outdoor with far-reaching campaign
The Kolkata based firm rolled out the campaign to turn the spotlight on its new showroom in the city
Decora, a division of Kolkata-based Foamrex Furnishings, launched a high-decibel OOH campaign in the city to turn the spotlight on its new showroom. The firm is in the business of high-end retailing of furnishing fabrics and decorative products. The campaign was planned and executed by Ad Essence Services.
Seema Agrawal, Director of Decora, said: “We present an inspiring range of curtains, Sofa upholstery, blinds, wallpaper, mattress and pillows, bed linen, bath linen, wooden flooring, and rugs and carpets. We are regarded as a one-stop source of inspiration in home furnishing, showcasing the sophisticated intricacy of style and design. This time as we add a new feather to our crown with the launch of our all new showroom, we wanted it to be most successful.
“Hence, we got our media planning done by Ad Essence Services so that we reach out to the target audience. They came up with a high decibel campaign covering the print and outdoor media in Kolkata, she added.
Primarily, large media formats were used to maximise the impact of the campaign. On the campaign rollout, Shelly Jain, Director of Ad Essence Services, said, “We had planned a total packaged branding for them. We were extremely contended when the media planning came out well and our client got the desired response.
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