Connect with us

Campaigns

CaratLane marks a glittering presence in Indore

Laqshya Solutions executed the two-part campaign that included an eye-catching innovation

Published

on

CaratLane.com, an online retailer of diamond solitaires and precious jewellery, opened its first store in Indore showcasing an array of solitaires, diamond jewellery and Carat Lane’s signature collections of precious jewellery.  To promote the store, the brand launched a city-specific OOH campaign that was executed by Laqshya Solutions.

The campaign was executed in two phases. The first part centred on informing people that Caratlane has opened its store in Indore. Consumers were beckoned with a 30% discount offer. The second part focused attention on the proposition that Caratlane is’Jewellery that’s too pretty for your locker’.

The campaign was deployed mainly on hoardings at prominent and high-traffic points in Indore. They includes sites, such as, Palasia Square, A.B Road, and Bengali Club Square. An interesting innovation was also deployed on A.B. Road, opposite Princes Business Skypark, facing LIC. The creative on the 40’X30′ site featured diamond glitters on a ring that was eye-catching.

Advertisement

Commenting on the campaign, Atul Shrivastava, CEO, Laqshya Media Group, said, “The objective was to create awareness about Caratlane.com, where you can buy the latest and trendy diamond jewellery, which may not be available at every city or town. We used the best possible formats suitable to the city’s landscape, and maintained right placement for exposure to the desired target audience including the innovation executed by the team to make the brand stand out. “With the brand value and insight we got from client we took great care in formulating and executing a plan that would create a powerful impact across the TG.

“Overcoming the hesitation to shop online for jewellery is part of the behavioural change happening in the country and am sure with brand awareness and exposure, Caratlane.com will have a success story in Indore, he added.

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.