Times OOH showcases Mumbai Metro’s 1st year of success

Mumbai Metro completed a year of its operations and to celebrate the occasion, Mumbai Metro conducted various activities at the Metro stations in Andheri and Ghatkopar to engage large audiences. The objective was to showcase Mumbai Metro media as compelling options for advertising brands and agencies. The digital screens at the stations depicted the achievements of Mumbai Metro in its first year. Pertinent to note that Times OOH holds the ad rights on this media.

A small exhibition area was set up at the Andheri Station concourse level that turned the spotlight on initiatives like security of passengers, ladies coach, shifting of AFC gates as per demand, product launch facility, other facilities available at the stations through (through 3D models), customer care & CRM demonstrations, Metro Hero Awards, Awards won by Metro, etc.

At the Mezzanine level of Ghatkopar Station an exhibition was organised by technical suppliers showcasing the technologies have been used across different services engaged by Mumbai Metro, for rolling stock, signaling, AFC system, security systems, safety systems, building management systems, etc. Also, a food mela was organised at this station for three days. Musical performances too were organized at different locations including inside the Metro train

Live feeds of various activities as well as interesting tweets by participating commuters were run on the Times OOH Digital Network. This helped the firm to demonstrate the dynamic capabilities of the digital screens.