Nabamita Chatterjee
DDB MudraMax wins the media mandate for PNB Housing
By Nabamita Chatterjee - November 18, 2015
The agency will be driving the brand's ATL, OOH and Experiential marketing activities.
Torrent Advertisers bags sole advertisement rights of Bhubaneswar Railway Station
By Nabamita Chatterjee - November 13, 2015
The agency has won the ad right of Bhubaneswar Railway Station for the third time.
Havas Media wins integrated media mandate for BlueStone.com
By Nabamita Chatterjee - October 28, 2015
The account will be handled from Havas Media's Bangalore office.
'Asbah' relies heavily on OOH
By Nabamita Chatterjee - October 28, 2015
The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.
'doohfa' makes Instagram in DOOH
By Nabamita Chatterjee - October 05, 2015
It is a new product giving an off-the-shelf offering.
Pioneer Publicity adopts Edge1 Outdoor Media Management Software
By Nabamita Chatterjee - October 01, 2015
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign
By Nabamita Chatterjee - September 30, 2015
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
DDB Mudra West appoints Nilay Moonje as Group Creative Director
By Nabamita Chatterjee - September 30, 2015
Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.
The Fevicol Room grabs attention with its sticky activity
By Nabamita Chatterjee - September 30, 2015
Fevicol reiterates its brand proposition of being the ultimate adhesive in an off-the-wall manner at the pandal of Lalbaugcha Raja, Mumbai.
Star Cement goes big in the outdoors for Durga Puja
By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
Bandhan Bank turns Kolkata to a blue city for their launch
By Nabamita Chatterjee - September 04, 2015
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.
DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team
By Nabamita Chatterjee - August 26, 2015
All the three members have got vast experience in brand building and OOH media.
HT creates looming presence for GIFA in the outdoors
By Nabamita Chatterjee - August 24, 2015
The Social Street designed a 3D football stadium in mid-air and footballing action in relief, which left no one in doubt of the size of the event.
Dr. Fixit wraps Mumbai Metro to promote'Freedom from Leakage'
By Nabamita Chatterjee - August 20, 2015
The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.
Hidesign lures commuters with its'slow' lifestyle campaign
By Nabamita Chatterjee - August 06, 2015
While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.
