In order to elevate the integrated offering to clients, DDB MudraMax added three senior members to strengthen the Activation, OOH & Media team at the Gurgaon office

Puspendra Singh (Pushpi) who comes in as Senior VP, DDB MudraMax-OOH & Experiential will be responsible for Client delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights & Strategy for entire DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.

Pushpi, an erstwhile Consulting Advisor with Street Talk Connect brings home over 23 years of experience in New Business Development, OOH Planning and Brand solutions, Events. His experience spans over prestigious clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Pushpi has served organizations like Kinetic, Posterscope and Aeren Initiative.

Arijit brings on the table an exhaustive knowledge bank from both the client and the agencies' end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, Arijit has a reputation in strategic planning and delivering customized solutions

Bhuwan joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his negotiation skills and partner management, his earlier stints includes organizations like Tata Motors, Jagran Engage and Kinetic OOH.

Quoting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax (Sathya) says, "The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigour and positive aggression to our integrated offering.”