Campaigns
Havells makes an electrifying presence in Gurugram
The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park
Havells is one of the major brands that uses OOH in very many innovative ways. The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park.
Interestingly the brand has placed four different panels winsomely to demonstrate the variety of the product.
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Godrej Security turns airports into contextual storytelling spaces this travel season
The campaign is created by Sixty Fifth Communications
Deconstruct brings sunscreen awareness to life with ‘India’s First SPF Checkpoint’
Based on their UV mirror results, visitors were taken through a guided interaction with brand promoters, who helped them understand...
Godrej deep freezers bring real “cooling” ahead of Eid
The campaign features visible cooling effects emerging directly from the deep freezer unit showcased on the billboard, creating the illusion...
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
Grogu takes over Sankofa Square fountains in immersive OOH activation
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Brand Insights‘Make OOH more affordable & accessible to regional brands’
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Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
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Insights“OOH needs better accountability”