Lloyd brings its TV screen beyond the billboard

Most TV ads try to tell you about picture quality with words. Lloyd decided to skip the words and just show everyone right there, on a billboard. 

Executed by Posterscope India, in collaboration with production partner Sakshi Advertising, in Noida, the hoarding features a life-sized 3D prop of a Lloyd Mini-LED TV, built to look exactly like the real thing, with a bright orange gerbera flower on its screen. It almost feels real even as a print. And that’s exactly where the magic happens. A set of 3D butterflies appear to fly straight off this screen and onto the billboard itself, as if the colours on display were so lifelike that they pulled the butterflies right out of the picture and into the open air. 

Having Ranveer Singh and Deepika Padukone on the billboard also helps make it feel relatable and premium at the same time, as familiar faces next to the product build instant trust. Above it all sits the line that pulls the whole thing together: “Don’t just watch it. Live it.” 

Without any technical jargon about screen resolution or nits of brightness, Lloyd – A Havells brand has proved that a picture can speak louder than any spec sheet.