HARIBO gives Starmix a creative OOH makeover

HARIBO, a confectionery brand, has launched a new OOH campaign for Starmix across the UK and Republic of Ireland, turning its familiar sweets into playful characters and objects. 

Created by creative agency Quiet Storm, the campaign builds on HARIBO’s idea of bringing out the inner child in everyone. It uses the recognisable shapes of Starmix sweets as the starting point for imaginative creations like a butterfly taking flight, a blazing rocket and a roaring dinosaur, each made entirely from Starmix sweets and brought to life through the imagination of adults. 

The campaign shows how everyday objects can spark childhood-style imagination, with the sweets becoming something completely different when viewed creatively. The idea is also extended to 3D OOH formats, which is taking the Starmix creations beyond traditional posters and bringing them into physical spaces. 

This campaign by HARIBO shows how brands can use creative formats to build attention in a changing advertising environment. It is currently running across the UK and the Republic of Ireland.