DOOH product'doohfa' wins across three innovation categories in the Australian Business Awards 2016

By Nabamita Chatterjee - August 16, 2016

The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.

Airtel's Open Network campaign goes innovative with OOH

By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Donald Trump receives green tea from TE-A-ME India in a hilarious mission to"purify” him

By Nabamita Chatterjee - July 25, 2016

The brand selected this campaign to be in activity elements like digital and social media and the agency Fisheye Creative Solutions, Bangalore partnered them for the successful execution of the same.

GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.

ITC - Superia Soap goes downtown through OOH with Kinetic India

By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

KMC announces tender for construction of New Bus Shelters

By Nabamita Chatterjee - July 08, 2016

The deadline for submitting the tender is July 12th and the results for the same will be declared on July 13, 2016.

The Yak is Back in QMS' latest Digital OOH Campaign

By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Neo@Ogilvy appoints Deepankar Kapoor as Head of Strategy for India

By Nabamita Chatterjee - June 14, 2016

Deepankar joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

By Nabamita Chatterjee - June 13, 2016

He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Gionee unveils new global brand identity with Kolkata Knight Riders

By Nabamita Chatterjee - April 14, 2016

The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.

Interbrand India ropes in Deepali Shirali as Creative Director

By Nabamita Chatterjee - April 11, 2016

Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others.

Neo@Ogilvy India appoints Biraja Swain as its Chief Growth and Innovation Officer

By Nabamita Chatterjee - April 04, 2016

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise. He has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.