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Nabamita Chatterjee

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Honda unveils outdoor campaign for CB Hornet 160R
Honda unveils outdoor campaign for CB Hornet 160R

By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.

Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik
Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik

By Nabamita Chatterjee - March 23, 2016

Jayesh Yagnik, COO, MOMS Outdoor, while speaking at the East Talks OOH conference in Kolkata recently highlighted how the rural landscape of the zone can be tapped by the outdoor industry for its growth.

Technology makes OOH wise: Amit Taneja
Technology makes OOH wise: Amit Taneja

By Nabamita Chatterjee - March 23, 2016

Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for the growth of OOH in the future.

OOH clutter must be redirected to beautify the city landscapes
OOH clutter must be redirected to beautify the city landscapes

By Nabamita Chatterjee - March 23, 2016

In the East Talks OOH conference recently held in Kolkata, a panel discussion highlighted the issues of visual pollution created by out-of-home industry and how it can be better managed keeping the city aesthetics in mind.

A ready reference point by OOH industry will justify spends of the brands
A ready reference point by OOH industry will justify spends of the brands

By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

Collaborative approach from local bodies with IOAA is essential: Indrajit Sen
Collaborative approach from local bodies with IOAA is essential: Indrajit Sen

By Nabamita Chatterjee - March 21, 2016

Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be taken for it.

OAAWB is working towards protecting the rights of media owners : Arup Choudhury
OAAWB is working towards protecting the rights of media owners : Arup Choudhury

By Nabamita Chatterjee - March 21, 2016

Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.

Adopt new and innovative outdoor formats
Adopt new and innovative outdoor formats

By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

Brands should tap the TG of this emerging region:  Rajeeb Bhattacharya
Brands should tap the TG of this emerging region: Rajeeb Bhattacharya

By Nabamita Chatterjee - March 18, 2016

Speaking at the East Talks OOH conference in Kolkata, Rajeeb Bhattacharya, East & South, Kinetic India highlighted that brands have great opportunity to tap these markets as most of the states in this region are growing at a very rapid pace.

ABID INTERIORS 2016 connects with its target group via outdoor
ABID INTERIORS 2016 connects with its target group via outdoor

By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

Pan Bahar reinforces its image with a new campaign
Pan Bahar reinforces its image with a new campaign

By Nabamita Chatterjee - February 29, 2016

The creative of the campaign tries to encapsulate the whole story that goes behind being successful and how every moment of that journey is worth celebrating.

Fortune Oil & Paytm promote
Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

By Nabamita Chatterjee - February 16, 2016

Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution mix.

Dollar ups the visibility quotient for ForceNXT
Dollar ups the visibility quotient for ForceNXT

By Nabamita Chatterjee - February 08, 2016

The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.

Bubbly's Rhapsody Goes Outdoor
Bubbly's Rhapsody Goes Outdoor

By Nabamita Chatterjee - December 29, 2015

The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.

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