Media Planning & Buying

Havas Media wins integrated media mandate for BlueStone.com

The account will be handled from Havas Media’s Bangalore office.

Published

October 28, 2015

Havas Media Group India has won the Integrated Media mandate of BlueStone.com, a leading online store for fine jewellery and accessories. The duties will include traditional OOH, digital and mobile solutions. The business is estimated at over INR 35 crore.

Speaking on the appointment, Gaurav Kushwaha, Founder CEO, BlueStone.com explained, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners.

Pushkar Jain, CMO, BlueStone.com said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to navigate this territory.

Speaking on the win Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.

Mohit Joshi, Managing Director, Havas Media Group-India, said, “Havas Media’s unique proposition focused on meaningful brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”

BlueStone has received extensive funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata who made a personal investment, amongst others.