OAC

Raheel Amjad of JCDecaux to address a critical question regarding OOH’s future at OAC 2026

The Managing Director of JCDecaux India will deliver a session titled ‘Relationships Vs Data: Pick your Choice for Future Growth’, exploring how the OOH industry can balance long-standing partnerships with data-driven decision-making in a media landscape increasingly driven by technology and digitisation.

Published

June 19, 2026

M4G Bureau

In an industry where businesses are often driven by relationships and personal connects, decisions led by data, automation and the increasing role of technology is a completely different ballgame, one that can be seen as both challenging and promising.

Addressing this question at the 20th edition of the Out of Home Advertising Convention (OAC) 2026 will be Raheel Amjad, Managing Director of JCDecaux India. In his session, “Relationship Vs Data: Pick your Choice for Future Growth”, Raheel will examine how the industry can navigate a new reality as OOH enters its next phase of growth. This entails going beyond relationships and sitting at the intersection of trust, partnerships, technology, and measurable outcomes.

With nearly two decades of experience in media and advertising, Raheel has established himself as one of the industry’s leading business voices. As Managing Director of JCDecaux India, he oversees one of the country’s most prominent out-of-home media organisation, managing premium airport and urban media assets while driving innovation, business growth, and strategic collaborations.

Over the course of his career, Raheel has held senior leadership roles across respected organisations, building expertise in business transformation, revenue growth, stakeholder management, and operational excellence. His work has contributed significantly to the evolution of India’s OOH landscape, helping brands connect with audiences through impactful and innovative media solutions.

Beyond commercial performance, Raheel is recognised for championing innovation, nurturing talent, and creating sustainable value for clients and partners. His perspective on balancing the power of relationships with the growing importance of data is expected to resonate strongly with media owners, agencies, advertisers, and technology partners attending OAC 2026.

Scheduled for July 24-25, 2026, at The Grand Hyatt, Goa, OAC 2026 will bring together leaders from across media, marketing, technology, and advertising to explore the intersections shaping the future of the OOH industry.