Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
OAA 2024 received a total of 348 entries across 7 categories.
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much...
A recap of ‘Have Your Say!’ poll outcomes on a few key issues
The campaign is executed by Tribes Communication
The campaign is executed by Platinum Outdoor
The campaign is executed by Posterscope
From a pink-themed parking zone with hand-painted murals to branded boom barriers and frisking booths, every touchpoint was crafted to...
The campaign is executed by ideacafe.agency
The awards ceremony will be held on July 19, 2025, at The Westin, Mumbai, as part of the premier industry...
In an exclusive video interview with Media4Growth, Shekhar Narayanaswami, CEO, Times OOH offers a compelling perspective on the dynamic evolution...
Located in the heart of Mumbai- Prabhadevi- right next to the iconic Shri Siddhivinayak Temple, the station will be known...
The contract is for a period of five years
This landmark win marks the first time Hero MotoCorp has entrusted its entire media business including Hero, VIDA (its electric...
‘The Feeling Ceiling’ is an Ocean Outdoor digital creative competition winner
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of...
Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and...
Speaking at the OAAA 2025 conference in Boston (USA) on May 7, Tim highlighted some of the greatest creative works...
Founded just three years ago by Sumit Goswami, Gujarat Media Company has swiftly grown into a major player in India’s...
