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Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024

Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.

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As the Indian OOH industry steps on the growth pedal, it is incumbent on the OOH firms to take the leap of faith by scaling up their respective enterprises and by foraying into OOH avenues that promise sustained growth opportunities. Times OOH has in many ways set the tone for the Indian OOH growth journey, while setting business benchmarks. To talk about this enduring business journey, and to provide a perspective on the company’s growth outlook, Shekhar Narayanaswami, President,Times Innovative Media, a Times Group company, will be engaging in aFireside Chat on the theme ‘Daring to be different: traversing the Indian OOH landscape’ at the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26-27.

Shekhar joined the Times Group in May 2008 and brings over 35 years of experience in business development, strategy, corporate finance, investor relations, M&A, and supply chain management. He also serves on the Board of Directors for several organisations, including TIM Delhi Airport Advertising Ltd, TIM Global (a wholly-owned subsidiary in Mauritius), Dharmayug Investments, Times Council for Social Justice, Times Centre for Learning Ltd, Times Strategic Solutions Ltd, Worldwide Media Private Ltd, Vasuki Properties Ltd, and Times Catalyst Media Pvt Ltd.

Before joining the Times Group, Shekhar worked with Alghanim Industries, Bharti Group, Coca-Cola, Timex Watches, Sundaram Fasteners, and Tata Motors. He is an alumnus of Harvard Business School, a qualified Chartered Accountant, holds an MBA in Marketing and Finance from FMS Delhi, and has a B.Com from Chennai University.

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