What the Indian OOH industry has to say on key issues

Have Your Say! is one place where the Indian OOH industry has regularly made its point on the key issues of the day. The audience poll on the issues echo the collective industry voice. As a recap, we picked 5 such issues that drew industry’s responses. The outcomes are captured below:

Should media owning firms stay away from agency business?

Is OOH industry paying enough attention to eco-friendly practices?’

Will smart city development open up more OOH opportunities?

Is solar-powered lighting feasible for OOH media illumination?

Should OOH industry frame its own advertising standards?’

It is evident from the poll outcomes that Indian OOH is cognizant of the key issues that are to be addressed, as well as the big steps that will bring about a transformational change of OOH business.