Campaigns
Bandhan Bank turns Kolkata to a blue city for their launch
The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

Speaking at the inauguration in Kolkata, the Union Finance Minster, Arun Jaitely said, “When I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank written, the whole city has been almost painted blue.” Referring to the new bank’s billboards, which have a blue backdrop.

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points. All formats like billboards, traffic consoles, traffic booth, kiosks, Volvo buses and yellow cabs have been used effectively. The plan is also to cover airports of all the metros. As a surprise, fliers in the form of boarding passes have been distributed in Indigo airlines for the first week of the launch.
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