Media Planning & Buying

DDB MudraMax wins the media mandate for PNB Housing

The agency will be driving the brand’s ATL, OOH and Experiential marketing activities.

Published

November 18, 2015

Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing Limited. The agency will be driving the brand’s ATL, OOH and Experiential marketing activities. Speaking about appointing DDB MudraMax, Shaji Varghese-General Manager and Business Head, PNB Housing Finance Limited (PNBHFL) said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership. With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.

PNB Housing is one of the largest housing finance company in terms of loan asset size and also in terms of deposit book.

Amita Karwal, Executive Vice President, DDB MudraMax said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.

PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB). It is a subsidiary of Punjab National Bank (PNB), which holds 51% of share capital in the PNB Housing Finance Limited (PNBHFL).