Campaigns
Pepsi innovatively quenches youth thirst for spontaneity
DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend
In order to promote this season’s communication theme i.e. celebrating the irrepressible youth spontaneity, Pepsi adopted a path-breaking approach with the ‘Socha nahi, ji gaya, Pepsi thi pi gaya’ tagline. Taking its buoyant approach to the outdoor medium, the brand crafted a beach side at a bqs in Delhi NCR with hay décor, easy chairs, stand fans, etc.
Conceptualised and created by DDB MudraMax, the innovation underlined the opportunity for people to get away from the Delhi summer with a refreshing fizzy drink. Targeted at the younger audience, the innovation intended to utilise the dwell time of commuters while they waited for buses.
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Cutting-edge tech comes alive at Panasonic Tech show in Bengaluru
OOH as a companion: A perspective by Aman Nanda
Contextual OOH campaign at Fevicol Marol Naka Metro
DoohClick partners with Quividi for measurement in DOOH and Retail Media
“Static billboards still deliver massive reach and remain the backbone of UP OOH”
Puma becomes PVMA for PV Sindhu
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Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
The campaign is executed by Sociowash
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
The campaign is executed by Posterscope India
Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
The campaign is conceptualised by Havas Creative
Apple’s iPhone 17 Pro goes big on outdoor
The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
The campaign has been executed across JR Ryogoku Station in Tokyo
Xtreme Media lights up Rajkot with Earth Series LED displays
The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Markets in FocusNew IMARC study projects Australian DOOH market to cross US$1 Billion by 2033
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Campaigns
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
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Campaigns
FA unveils England-wide DOOH campaign on grassroots misconduct