Ad Touch plans big for Aegon Religare in the outdoor

Kolkata-based OOH firm Ad Touch recently took over the OOH duties of insurance major Aegon Religare. Ad Touch holds the rights pan-India for a one-year period. The OOH firm is mandated to draw up sharp OOH strategies for the brand with effective use of media and creative messaging, as well as plan and implement innovative BTL activities and other events to strengthen the consumer connect.

On the account win and client engagement, Dinesh Panjabi, Head - West & South, Ad Touch, said:  "Creative inputs will be shared with the client from the outdoor advertising standpoint to make the messaging more impactful. Also, innovative ideas and new media's options will be proposed to the client depending on the particular creative or market needs.  Strategic recommendation, along with the thought behind the approach, depending on the cities being covered, will be done time-to-time. We will balance the reach, frequency and media cost to maximize the brand's advertising exposure and achieve the desired impact.” Ad Touch has already executed a campaign for the brand in 12 cities.

Tilak Dubey, Founder & Director, Ad Touch, said: "We are happy to be associated with Aegon Religare. It is always a pleasure to be associated with premium brands. We will provide our best services to Aegon Religare and we look forward to strengthening this business relationship.”