Campaigns

McDowell’s and Royal Challenge go high with billboards in the East

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

Published

October 28, 2014

Nabamita Chatterjee

United Spirits Limited recently rolled out an outdoor advertising campaign for their popular liquor brands Royal Challenge and McDowell’s across the east region. The brand has primarily used hoardings or billboards for the promotion, for which around 190 sites have been taken. Ad Touch executed the campaign in all major states of the east zone (West Bengal, Bihar, Jharkhand, Odisha, Assam and other North Eastern states). Initially, the campaign will be up for four months to create a repetitive recall for the brands in this competitive market. To create an impressive impact for the brands, the outdoor media owner took hoardings in varied dimensions like 100×20, 80×20, 70×20, 60×60, 40×20 and 30×20.