McDowell's and Royal Challenge go high with billboards in the East

United Spirits Limited recently rolled out an outdoor advertising campaign for their popular liquor brands Royal Challenge and McDowell's across the east region. The brand has primarily used hoardings or billboards for the promotion, for which around 190 sites have been taken. Ad Touch executed the campaign in all major states of the east zone (West Bengal, Bihar, Jharkhand, Odisha, Assam and other North Eastern states). Initially, the campaign will be up for four months to create a repetitive recall for the brands in this competitive market. To create an impressive impact for the brands, the outdoor media owner took hoardings in varied dimensions like 100x20, 80x20, 70x20, 60x60, 40x20 and 30x20.