Creative Concepts
ITC’s Engage Deo Spray woos the young at City Centre Salt Lake
MOMS executed the on-ground activity for ITC.
ITC’s popular deo spray brand Engage recently planned an engaging activity for the festive season at City Centre Salt Lake, Kolkata. The aim of the activation was to attract the young couples who came for Puja shopping or to meet each other. The playful chemistry between the couple was established with the help of digital display of light, shadow and sound. MOMS, the outdoor media agency, executed the on-ground activity for ITC.
The depiction reflected clearly the after-effect of the Engage Deo among the young audience which is the core message of the product. The expert dancers showed the sequence and the emcee invited the couples from the audience to match the steps. The three best pairs were chosen and awarded with Engage Deo spray bottles.
City Centre Salt Lake was selected as the venue as it attracts a large number of young shoppers. According to MOMS, it was the first-of-its-kind and synchronising the light, sound and shadow in the open atrium of the mall was a challenge. The brand has further plans to take this forward to the other metro cities as well.
AUGUST 2025
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
SURREAL’s ultra-honest OOH stunt
Duroflex unveils new brand identity and positioning: ‘Designed to De-Stress’
Chupps’ biodegradable billboard meets its purpose
Mark Bracey on his top 5 technologies transforming the OOH industry
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
AMFI uses announcements on state bus stations for its investor awareness campaign
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
PlayStation unleashes fury with literally slashed OOH campaign
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
KFC takes festive OOH campaign to the skies with ‘Feastival’
The campaign is executed by Walk The Talk
IKEA’s ‘Halloween Essentials’ OOH campaign
The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...
GymNation drops the most heaviest billboard in Dubai
The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...