Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign

Konark, the popular cement brand of Orissa Cement Ltd rolled out an innovative OOH campaign to promote its Dhalai Special Premium (DSP) variant. Through this campaign the brand maintains that DSP has better particle size distribution and high compressive strength needed for building construction. The innovation showcasing the 3D pack of the cement bag and the house in the form of a lock has been implemented in Ranchi.

Brite Neon Signs has executed the campaign. The OOH firm has predominantly used billboards, bqs, pole kiosks, and building facade branding. The campaign is directed at deepening the brand's presence in Category A, B and C towns in Jharkhand, Bihar and Odisha.