Campaigns

psLIVE rolls out SCA’s’Tempo Smart Foodie’ campaigns in Kerala, Mumbai

The experiential marketing campaign was directed at building people’s awareness of the use of SCA’s hygiene products like hand sanitiser and hanky tissues

Published

May 27, 2014

Nabamita Chatterjee

Experiential marketing agency psLIVE, a part of the Dentsu Aegis Network, rolled out leading hygiene and forest products company SCA’s’Tempo Smart Foodie’ campaign in Kerala. psLIVE engaged actor Aparna Gopinathan for the consumer connect initiative. The event was directed at raising consumer awareness of the Tempo hygiene products.

A few days earlier, psLIVE had conducted a widescale experiential campaign in Mumbai, wherein Mumbai’s famous Dabbawalas gathered at various locations and placed a pack of Tempo pocket hanky tissues and a 15ml bottle of hand sanitisers in Smart Foodie bags with 20,000’dabbas’. The message to the target audience was to enjoy eating the food with hands instead of using fork and spoon, after having used the hygiene product hand-sanitiser before eating the food, and the tissue paper after eating the food. Celebrity Karishma Kapoor was engaged to spread the message of observing hand hygiene to a lakh’Smart Foodies’.

Commenting on the campaign, Cecilia Edebo, Managing Director, SCA said, “While promoting good hygiene in sync with the local Indian eating habits, SCA aimed at bringing forth a smart way to enjoy food anytime and anywhere. psLIVE has been helping us achieve the same. We look forward to engaging them in our endeavour to spread our products and message on a pan-India basis.

Sidharth Ghosh, Vice President, psLIVE, said: “We are excited with the success of this campaign. With an insightful team and extensive research, we are eager to continue ideating and executing campaigns that will help the brand enhance its presence in the Indian market.