Nestle EveryDay takes vantage position in Guwahati with mall wrap

Nestle EveryDay, the popular dairy whitener recently rolled out an innovative campaign at Guwahati featuring Bollywood stars Raima Sen and Rahul Bose as the new brand ambassadors of the product. As a part of the out-of-home advertising activity for the first time in the entire region, the front facade of the Pantaloons Mall in Guwahati has been branded. Prodigy Communications and Marketing has executed the campaign.

Commenting on the campaign execution, Jepulin Kashyap – AGM- Retail Division, Prodigy Communications & Marketing, said, “The objective was to be innovative, and to execute something the region had not experienced in the outdoor space. The brand opted for the building wrap proposition as the mall attracts significant footfalls and the location itself has high visibility.   

Referring to the some of the challenges encountered while executing the campaign, Ariful Ahmed, Head – Outdoor Media, Prodigy Communications & Marketing, said: “Getting skilled manpower, the curved shape of the building as well as installing the large wrap of almost 9,000 sq. ft. within four days were a challenge for the whole team of Prodigy. Plans are afoot to implement this innovation in several other cities in the region.

The single building wrap will be up for three months subject to extension by Nestle EveryDay.