Tata Photon Max recently rolled out an innovative OOH campaign to showcase that up to 5 devices can be connected at once on the move with Photon Max Wi-Fi Data Card, be it a laptop, a smart-phone or a tablet once you plug it into any USB port i.e. car chargers, power adaptors etc. and having free roaming in India.
 
Executed by MOMS, the brand selected Park Street- Russel Street Crossing in Kolkata for creating the buzz for their product. Dipankar Sanyal, COO-MOMS shares, "Today when the OOH spends for the telecom market is shrinking day-by-day every campaign has to have something innovative to talk about. The brief was to portray the service of the dongle which works almost like "Wi Fl” everywhere. To depict the "High speed dongle” in the most comprehensive and understandable manner, MOMS has conceptualized the idea and executed it and the innovation will be there for a month's time. We have tried to execute the innovation in a very creative manner keeping the aesthetics in mind rather than using simple cut-outs.”
 
While describing the challenges faced by MOMS, Dipankar further shares, "Every innovation has its own level of challenges and especially when one is dealing with such concept because we need to ensure that it has to cater to the requirements of the brand, sentiments of the people, thus executing this completely on site effectively is a challenge.”