Campaigns
Vodafone’s Zumi’s steal the show in Indore
Animated and lit up hoardings featuring the brand’s popular Zumi’s promote the brand’s internet plan in the city.
To build greater buzz around their internet plan i.e. data @ 2p/10kb promotion, Vodafone executed an innovative outdoor hoarding at Indore in Madhya Pradesh. The objective was to develop high-decibel publicity for the plan. Therefore, taking cue from the creative promoting its data plan, the brand took a step ahead and did an innovation with their popular Zumi’s. The innovation was in place for 15 days and the hoarding has been taken at LIG Square in Indore, which is one of the busiest traffic junctions in the city and captures an audience of roughly 5 lakh daily.
The creative of the hoarding showcases Zumi’s trying to paint a wall with graffiti with product proposition. This has been brought to life with LED animation, the lit up ZUMIs and the Vodafone logo. The site was attractive and visible from a distance.
The innovation seems to have gone down very well with the audience becoming a talk of the town.
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