Berger Silk adds colour to OOH
By Nabamita Chatterjee - November 22, 2013
The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.
Chandranath Banerjee, Product Manager, Berger Paints India Ltd. said talking about it, "Outdoors have been an integral part of Berger's campaigns. This year we decided to innovate with the product can cut-outs, visually depicting the essence of the product. It proved to be successful in improving recall among customers and also drew accolades from trade partners.â€
The brand made its presence felt at key crossing and high traffic junctions across popular markets in cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat, Mehsana, Bhavnagar and Palanpur for 20 days from October 28,'13 to November 17, '13.
Amit Sarkar, COO, Kinetic Worldwide said, "The campaign was intended to increase brand awareness and build on the festive mood. Hence it was very important to stand out in clutter and this was successfully executed.â€