Sony Max 's ticket to'Bada' visibility
By Nabamita Chatterjee - December 04, 2013
Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.
Commenting on the success of the campaign, Vaishali Sharma, Head of Marketing - Sony Max, said, "MAX has always believed in engaging and exciting its viewers with remarkable events and making them feel special. Max K Bada ticket is one of our largest initiatives in LC1 markets across UP & Maharashtra and it has helped in creating a strong connect with our audiences. The success of Max Ka Bada Ticket is an affirmation that the passion for Hindi films runs strong across India.â€
Keshav Chandorkar, National Head-Rural Markets, Carat Fresh Integrated said on the on-ground response to the campaign, "The campaign received an overwhelming response from the audience in UP & Maharashtra and worked well to create stickiness to the channel. The on-ground engagement also created a brand recall and long term connect with the audience.â€
Commenting on the aptness of the campaign for SONY MAX, Sidharth Ghosh, Vice President, Carat Fresh Integrated said, "SONY MAX is amongst the important clientele of Carat Fresh Integrated. Diligent and meticulous planning by our team ensured high response rate for SONY MAX.â€