Digital Display

Xtreme Media lights up Rajkot with Earth Series LED displays

The project comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with a resolution of 1439 × 719 pixels.

Published

November 11, 2025

M4G Bureau

In a notable development for outdoor advertising in Gujarat, Xtreme Media deployed two of its flagship Earth Series outdoor LED displays on a single-pole installation in Rajkot on the site of Skymurals Advertising—marking one of the city’s largest digital out-of-home (DOOH) installations to date. The installation, located along a major thoroughfare in Rajkot, was required to deliver maximum visibility for a brand, maintain clarity under direct sunlight, ensure energy efficiency with continuous operation, and provide structural robustness for outdoor exposure.

Project details

The solution comprised two Earth Series displays (pixel pitch 6.67 mm), each measuring approximately 9.6 m × 4.8 m with a resolution of 1439 × 719 pixels. The single-pole mounting design allowed both screens to operate in tandem, offering large-format impact while optimising infrastructure footprint.

Key capabilities

High brightness: The Earth Series supports up to 10,000 nits, enabling clear visibility even under direct sunlight.
Energy efficiency: Incorporating common-cathode LED architecture and power-saving design, the displays deliver high performance with lower consumption—supporting brands that seek sustainable media investments.
Robust structure: Lightweight die-cast aluminium cabinets and a single-pole framework enabled a stable installation engineered to withstand outdoor conditions.
Synchronized playback: Both screens play identical content from a unified system, elevating brand messaging through coordinated large-format visuals.

Brand impact and urban relevance

The Rajkot installation quickly became a landmark presence. For the client, the screens not only enhanced visibility—they transformed into high-impact communication assets. As the case study notes, the displays “have become the centre of attention on the busy road”, and were seen by brand stakeholders as more than mere infrastructure—they became strategic brand touch-points.

For Rajkot’s OOH ecosystem, the deployment sets a new benchmark—underlining how premium digital formats can redefine outdoor advertising in tier-II markets. With enhanced clarity, scale, and sustainability credentials, the project demonstrates how DOOH is becoming a pivotal part of urban brand communication.