Lifestyle goes big on OOH in Kolkata
By Nabamita Chatterjee - January 27, 2014
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.
Anirban Bose, General Manager-Selvel, Kolkata shares, "We are happy to be selected as the OOH partner to create the awareness of the launch. The strategy was to create and build an impactful visibility for the launch & EOSS. We executed the outdoor campaign in such a manner that no eyeball could miss the launch as or the EOSS campaign.â€
Vijay Kumar Singh, Dy. Manger- Sales, Selvel, shares, "The impact of the campaign was palpable through the footfalls the brand got in their store and out-of-home awareness was created for their brand.â€