Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Philips innovatively showcases AirFryer

In Campaigns By Bhawana Anand - March 27, 2015

The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India

Wishing Wall for Team India

In Campaigns By Nabamita Chatterjee - March 26, 2015

Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue

Amar Ujala launches outdoor campaign in Lucknow to thank its readers

In Campaigns By Bhawana Anand - March 23, 2015

The campaign was an expression of gratitude to the readers for making Amar Ujala the number one daily in Lucknow

#Fame launches video magazine on Outdoor's Canvas

In Campaigns By Bhawana Anand - March 17, 2015

The campaign was launched in three cities -- Delhi, Mumbai and Bengaluru, and executed by Alakh Advertising

Unison Advertising gains domineering presence in Delhi NCR market

In OOH News By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February

Taco Bell rings loud in Bengaluru

In Campaigns By Bhawana Anand - February 11, 2015

Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'

Dr Fixit launches'DOST' activation for contractors

In Campaigns By Bhawana Anand - January 31, 2015

This unique initiative is to educate contractors about the four-step procedure to create leakfree homes

COMB releases state-of-the-art audit technology

In OOH News By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

Fastrack goes bold with'Sorry for what?' campaign

In Campaigns By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.