Dr Fixit launches'DOST' activation for contractors
By Bhawana Anand - January 31, 2015
This unique initiative is to educate contractors about the four-step procedure to create leakfree homes
Dr. Fixit, the construction and waterproofing product launced onground activation in Pune - Dr. Fixit training van through a mela. The on-site training vans are called DOST- Dr. Fixit On Site Training, which will visit the construction site of contractors to train and educate them about the four step process of waterproofing a new house.
According to the company, the Leakfree Homes Van will travel to new construction sites in the city and educate contractors and their team about the proposition. The van was launched through a mela which had activities for contractors to understand the advantages of building waterproof homes and how an on-site training will help him in correct usage of the product. The mela had practical demonstration of the benefits of using Dr. Fixit products and how it helps in faster application, saves time and cost of labour.
Sanjay Bahadur, Global CEO- Construction Chemicals Division, Pidilite Industries Ltd., said, "We believe in providing consistent training and education for right application practices. Through this on-sight training van we wish to connect to contractors and help them through each stage of construction. The van will demonstrate it to them that our products are extremely simple to use and adopting them will benefit their business in the long run. This will also ensure that there is no loss in communication from contractor to his team.â€
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