Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

National Geographic goes outdoor to celebrate the spirit of Mumbai

By Jubilee Cardozo - February 23, 2015

Bright Outdoor Media executed the OOH campaign

Vodafone goes outdoor to promote Sirmur Cup 2015 in Jaipur

By Jubilee Cardozo - February 18, 2015

Vodafone Sirmur Cup 2015 brought with it a whole week of high drama and excitement at the historic Jaipur Polo grounds

BBC World goes outdoor to introduce Mathew Amroliwala to Indian audience

By Jubilee Cardozo - February 12, 2015

Bright Outdoor Media executes the outdoor campaign

Dot on time - Soch goes outdoor to drive end-of-season sale

By Jubilee Cardozo - January 20, 2015

Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Fastrack goes bold with'Sorry for what?' campaign

By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Thomas Cook goes outdoor to promote Mexico Tourism

By Jubilee Cardozo - December 24, 2014

Global Advertisers executed the campaign

AmEx reaches out to the masses through Mumbai Metro One

By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

Global Advertisers' large Bandra site figures in BBC report

By Jubilee Cardozo - December 16, 2014

The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot

Mirror, Mirror on the wall

By Jubilee Cardozo - December 15, 2014

Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the Mumbai Mirror outdoor campaign, conceptualised by Taproot India, which is garnering rave reviews

Jabong partners with Sony Six for NBA Jam in Mumbai

By Jubilee Cardozo - December 02, 2014

High Street Phoenix witnessed more than 150 teams participating in the 3-on-3 tournament. With more than 60 colleges participating, the NBA Jam was the largest 3-on-3 tournament ever to take place in the city.

EPIC goes larger-than-life through OOH

By Jubilee Cardozo - December 01, 2014

EPIC Channel, India\'s first genre specific Hindi entertainment channel, captured the attention of the mass market with its high impact and innovative outdoor campaign.

Forevermark's black & white campaign breaks clutter

By Jubilee Cardozo - November 26, 2014

The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities

Global Advertisers add heat to Girnar tea campaign

By Jubilee Cardozo - November 25, 2014

Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

Lava'mesmerizes' the metros

By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.