National Geographic goes outdoor to celebrate the spirit of Mumbai

National Geographic channel has used large format billboards for its latest marketing campaign. The objective of the campaign was to spread the awareness of where all photography tasks and challenges will celebrate the spirit of Mumbai. This campaign was spread across approximately 20 sites all over Mumbai. Bright Outdoor Media executed the OOH campaign.

Yogesh Lakhani, CMD, Bright Outdoor Media, said: "We covered the entire Mumbai with large format hoardings. This campaign gives us a personal touch of being a part of Mumbai, encouraging many people to come here and be part of it, and participate in the new season's start of cover shoot. We look forward to our association with National Geographic channel and this once again shows our expertise in promoting activities related to the entertainment industry in the most effective way.”