Campaigns
Smoodh’s ‘Cooool Chaas’ & ‘Yummy Lassi’ OOH Campaign
The campaign is executed by Platinum Outdoor
Parle Agro is cooling things down this summer with a vibrant, eye-catching outdoor campaign for its latest Smoodh range, the all-new ‘Chaas’ and ‘Lassi’ variants. Executed by Platinum Outdoor, the campaign is splashed across high-visibility digital and static formats, designed to grab eyeballs and taste buds alike.
The creatives feature a bold and playful design with exaggerated typography “COOOOL CHAAS” and “YUMMY LASSI”, paired with a high-energy image of Varun Dawan, the brand ambassador for Smoodh holding the bottles with infectious enthusiasm. The design language is loud, cheerful, and summer-ready, aligning with the positioning of Smoodh as a fun and refreshing dairy drink for the youth.
Platinum Outdoor’s execution ensures seamless delivery across formats, reinforcing the Smoodh experience as not just tasty, but also truly visible. The campaign marks yet another milestone in the growing narrative of FMCG brands using DOOH and large-format OOH creatively to connect with consumers in everyday life.
AUGUST 2025
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