Campaigns
Smoodh’s ‘Cooool Chaas’ & ‘Yummy Lassi’ OOH Campaign
The campaign is executed by Platinum Outdoor
Parle Agro is cooling things down this summer with a vibrant, eye-catching outdoor campaign for its latest Smoodh range, the all-new ‘Chaas’ and ‘Lassi’ variants. Executed by Platinum Outdoor, the campaign is splashed across high-visibility digital and static formats, designed to grab eyeballs and taste buds alike.
The creatives feature a bold and playful design with exaggerated typography “COOOOL CHAAS” and “YUMMY LASSI”, paired with a high-energy image of Varun Dawan, the brand ambassador for Smoodh holding the bottles with infectious enthusiasm. The design language is loud, cheerful, and summer-ready, aligning with the positioning of Smoodh as a fun and refreshing dairy drink for the youth.
Platinum Outdoor’s execution ensures seamless delivery across formats, reinforcing the Smoodh experience as not just tasty, but also truly visible. The campaign marks yet another milestone in the growing narrative of FMCG brands using DOOH and large-format OOH creatively to connect with consumers in everyday life.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Easy Outdoor to showcase cloud-based adtech solutions at OAC Expo 2025
Gaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025
World Out of Home Organisation releases 2025 Global Expenditure survey
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Senior Copy Editor
No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...
Sales Specialist at BajuGali (OOH Advertising Company)
At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
Gillette launches OOH campaign with Hrithik Roshan
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
Citykart puts small-town creators on billboards
The featured creators are now the faces of a bold campaign that challenges the norms of influence.
Panchayat season 4 takes over cities with Lauki installations
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in...
Lonavala rains: Lovers point, and now, singles point
The campaign is executed by MOMS Outdoor
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
-
OACShekhar Narayanaswami, CEO, Times OOH, joins OAC panel for a power packed discussion
-
Industry NewsConnect Network Inc. launches “GenreAI” – India’s first AI-Led cinema planning engine
-
OAAOAA 2025 Jury Meet held in Gurugram
-
Campaigns
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
