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Planning Strategies3 days ago

Unilever concludes global media mandate review with agency shifts across markets

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....

Planning Strategies3 days ago

Hero Cycles appoints Efficacy Worldwide as Agency of Record

Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...

People4 days ago

Shwetal Basu joins Polycab India as Senior Vice President and Head of Brand and Marketing

Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.

Creative Concepts4 days ago

OOH campaign revives iconic Joker scene with stunning staircase artwork

This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...

Tenders6 days ago

Torrent Advertisers secures exclusive advertising rights for Baba Saheb Ambedkar Bus Terminal, Bhubaneswar

The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...

OOH Adtech7 days ago

“With digital content, you don’t have to wait for the product to be manufactured”

Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...

OOH Adtech7 days ago

OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1

OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers

Sravanth Gajula and Sandeep Bommireddi Sravanth Gajula and Sandeep Bommireddi
Digital Network7 days ago

Adonmo secures $25 Million to expand its dominance in digital outdoor advertising

Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...

Creative Concepts1 week ago

Khushi Advertising Drives Success at Auto Show 2024 

The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility...

Brand Insights1 week ago

Unlike digital or print, OOH gives you a unique one-to-one interaction

As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing...

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