Campaigns
The ‘Goodness of Yogurt’ a delicious spread on OOH
Actor Varun Dhawan exudes the brand’s energetic attributes in the creative
Popular Bollywood actor Varun Dhawan, national brand ambassador of Parle Agro’s ‘SMOODH’ fruit smoothies, features in the brand’s OOH campaign that has been unveiled at the onset of the days leading to the summer season. The campaign features the ‘Goodness of yogurt’, a new offering under the SMOODH brand, which itself was launched a year ago.
Malayalam actor Dulquer Salmaan is the brand ambassador of the southern markets.
The SMOODH brand launch last year had Varun Dhawan exuding the cool and energetic attributes of the beverage. The company has a bevy of other brands that include Frooti, Appy, Appy Fizz, BFizz, Bailley, Bailley Soda, Dhishoom and Frio.
-
OAC
Prarochan Group to showcase innovative OOH & Digital Advertising Solutions at OAC Expo 2025
-
OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
-
Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
-
OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH