Campaigns
Parle Agro unveils fresh twists for Smoodh and Frooti, just in time for summer
Varun Dhawan and Alia Bhatt shine on Mumbai’s billboards
Parle Agro marks a strong brand presence on Mumbai streets as the summer sets in, with Frooti and Smoodh making a splash on billboards. Adding star power to the campaign, Bollywood icons Alia Bhatt and Varun Dhawan bring their infectious energy and charm to these billboards, making the allure of Smoodh and Frooti even more irresistible.
Catchy taglines like “My Frooti Tastes Wow” and “Oh So Smoodh” adorn the large formats across the city, highlighting Mumbai’s skyline. Made with natural flavours and mango concentrate, Frooti is a mango flavoured refreshment, whereas Smoodh is a milk based drink introduced in various flavours like Chocolate Milk, Coffee Frappe, Toffee Caramel and Hazelnut Chocolate.
As the city prepares for the sweltering heat, these billboards serve as refreshing reminders of the cool, revitalising taste of Smoodh and Frooti, inviting everyone to savour the essence of summer with every sip.
AUGUST 2025
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