Global Advertisers add heat to Girnar tea campaign

Indian tea major Girnar recently launched an outdoor media campaign to capture the TG in the Mumbai Metropolitan Region. Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

"The Girnar campaign is rather special. Firstly, it is a brand with a mass following with presence in the general category as well as niche segment thanks to its special teas. Also, the campaign was expected to cover a wide area. Keeping these two factors in mind, we created a rotational plan that involved moving the displays across the city over a period of time. The buzz has been very encouraging and we expect it to grow in the days ahead," said Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers, with its ownership of premium hoarding spaces in the Mumbai Metropolitan Region, which include large-format corridor display billboards and the largest hoarding in Asia has built a reputation for innovation, out-of-the-box campaign strategies, and 24X7 field support. The company is known for its innovative schemes like 'hoardings on barter', 'rotational plans' and 'Outdoor campaigns in EMI'.