Results For "launch"
581 News Found
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
In OOH News By M4G Bureau - August 02, 2022
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Monalisa Mandal, AVP - Marketing & Digital, HT Media (Fever FM), joins OAA 2022 Jury
In OOH News By M4G Bureau - July 19, 2022
Monalisa, who has been instrumental in launching many new shows this year on Fever FM, is a dynamic marketer with 15+ years of experience in developing and executing marketing and digital strategies across diverse categories such as M&E, Auto, Alcobev & Market Research.
JCDecaux North America partners UN body for campaign on road safety
In OOH News By M4G Bureau - July 14, 2022
Over the next few months, the campaign will be launched across 80 different countries
Sonam Pradhan, Head - Integrated Media & Advertising, Mahindra Rise, part of OAA 2022 Jury
In OOH News By M4G Bureau - July 07, 2022
Sonam comes with over 16 years of experience in media and advertising, and some of her major achievements in the past three years include the launch of Scorpio N, Bolero NEO, the All New-THAR, Mahindra XUV700 and Mahindra Electric Vision.
Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 06, 2022
Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience having worked closely on developing business & brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research.
