Results For "launch"
661 News Found
Essilor's outdoor vision unfolds with'Apne Ankhon Ki Sochiye'
In Campaigns By Preethika Kotian - July 29, 2015
Essilor launches an outdoor initiative to create awareness about the need for proper eye care
Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course
In OOH News By VJ Media Bureau - July 08, 2015
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related
99Acres.com looks to rebuild OOH presence
In OOH News By Bhawana Anand - July 06, 2015
After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.
The Social Street debuts today
In OOH News By VJ Media Bureau - June 22, 2015
A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands
IFIM launches 2-city campaign to announce 2015 admissions
In OOH News By VJ Media Bureau - May 19, 2015
Times OOH gave IFIM strategic OOH positioning in Mumbai & Bengaluru
Baggit inspires women to'Play The Life Game!'
In Campaigns By VJ Media Bureau - May 05, 2015
The brand has launched an outdoor campaign in Mumbai, Delhi, Bangalore and Hyderabad to showcase its range of bags
Kotak Mahindra Bank launches high-decibel OOH campaign post merger
In Campaigns By VJ Media Bureau - April 16, 2015
MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers
Vodafone M-Pesa: Evangelising mobile wallets via onground engagements
In Viewpoints By M4G Bureau - April 07, 2015
Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:
Urban Ladder: From online to outdoor
In Viewpoints By M4G Bureau - April 02, 2015
Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.
Philips innovatively showcases AirFryer
In Campaigns By Bhawana Anand - March 27, 2015
The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India