Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign

In Campaigns By Nabamita Chatterjee - September 22, 2014

Brite Neon Signs has executed the OOH campaign including a neon innovation

Vritti i–Media expanding OOH footprint with bus station announcement solution

In OOH News By Rajiv Raghunath - May 19, 2014

The company initially introduced the solution in non-metro bus stations but now sees rising demand in metro bus stations as well

ACC Cement rides high on BQS innovation

In Gallery By - April 14, 2014

ACC Cement and Landmark Outdoor Media Services built a path-breaking innovation on a BQS to promote the brand in Patna. The highlight was that the truck seemed to be riding with the effect of LEDs.

Ambuja Cement hits East with new campaign

In OOH News By Nabamita Chatterjee - April 03, 2014

The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.

ACC Cement rides high on BQS innovation

In OOH News By Bhawana Anand - April 02, 2014

LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.

Star Cement sets strongly with new campaign

In Campaigns By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

Ambuja Cements to go big on OOH in East

In OOH News By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.

Ambuja Cement builds connect at Odisha's Bali Yatra

In OOH News By Nabamita Chatterjee - December 10, 2013

By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.

'Ease of execution key to driving spends'

In Viewpoints By M4G Bureau - December 09, 2013

Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.

'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.