Results For "cement"
88 News Found
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Star Cement goes big in the outdoors for Durga Puja
In Campaigns By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
QuikrCars goes on an extensive OOH drive
In Campaigns By Satarupa Chakraborty - September 08, 2015
With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.
LOMS illuminates Bailey Road with Ultratech Super Cement
In Campaigns By VJ Media Bureau - August 10, 2015
The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.
Madison IES strengthens Duratech's presence across 21 towns in India
In Campaigns By VJ Media Bureau - July 31, 2015
Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country
OOH must offer better visibility, greater coverage: Brand leaders
In OOH News By Soneeta Sethi - May 12, 2015
Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8
ACC Cement grabs eyeballs in Patna with innovation
In Campaigns By Nabamita Chatterjee - March 17, 2015
Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads
SDMC invites bids for repair & maintenance of unipoles
In OOH News By Bhawana Anand - December 16, 2014
Contract will be awarded for a period of three years with 10% enhancement in MLF for each year with no further extension
