LOMS illuminates Bailey Road with Ultratech Super Cement

LOMS - Landmark Outdoor Media Services unveiled an outdoor campaign to promote Utlratech Super Cement in Patna. The innovation used backlit cut outs studded with LEDs in order to establish the brand presence within the city. This was a first of its kind innovation in the States of Bihar and Jharkhand, especially on backlit unipoles.

A backlit cut-out of Ultratech Super Cement bag on which the lettering made of imported acrylic sheet is displayed to grab the attention of the passers-by. The three-inch lettering of the brand name is pasted on the surface of the cement bag with a fitting of LED on the inside. It is based on the GSB pattern and on the inside 70 tubes of 40W each glow in the night.  

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.

LOMS is very keen on accepting new challenges in OOH and receiving complete cooperation from the clients, says one of its spokespersons. The response to the campaign has been largely positive according to them.