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Myntra's CGI spectacle: sneaker sensation takes Mumbai by Storm

By Sakshi Sanghavi - April 23, 2024

The campaign was executed around Bandra Worli Sea-link

Myntra, India's premier fashion and lifestyle e-commerce platform, launched a captivating 'Sneaker for Every Scene' campaign, showcasing the diverse range of premium sneakers available at the Myntra Sneaker Club. Through visually stunning CGI imagery, the campaign highlights the versatility of sneakers and their ability to complement any lifestyle or occasion.

Set against the backdrop of Mumbai's iconic Worli Sea Link, the campaign features giant sneakers sailing into the city, capturing the imagination of audiences nationwide. With an expected reach of 50 million people, Myntra aims to captivate sneaker enthusiasts with its extensive collection of over 10,000 premium styles from leading brands like Nike, Adidas, and PUMA, as well as exclusive collaborations and limited edition drops.

Footwear is one of the fastest-growing categories on Myntra, with a vast selection of over 150,000 styles from 700+ brands for men, women, and kids. Discover the perfect pair to elevate your style at Myntra's Sneaker Club and make a statement in every scene of life.

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