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Home » Campaigns » Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas

Rajkot outdoor exudes a busy look with diverse brands straddling the OOH canvas

By Sakshi Sanghavi - April 20, 2024

Both national and regional brands occupy vantage positions on the city’s OOH landscape

Rajkot, a bustling city in Gujarat, is currently witnessing a fascinating shift in its advertising landscape. Billboards across the city are now dominated by a mix of local and national brands, showcasing a unique blend of regional flavour and nationwide appeal.

From automotive giants like Suzuki to fashion stalwarts like Jade Blue, and technology innovators like Croma, each brand category has strategically positioned itself to connect with Rajkot's dynamic consumer base. This diverse mix of brands reflects the city's evolving preferences and underscores the significance of both regional and national advertising in engaging with Rajkot's residents.

As Rajkot continues to grow and evolve, the synergy between regional and national advertising, complete with addresses guiding customers to their nearest stores, will play a key role in shaping its commercial landscape.

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