Thursday, March 28, 2024

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Results For "cement"

87 News Found

UP Govt examining road safety norms pertaining to roadside advertising
UP Govt examining road safety norms pertaining to roadside advertising

In OOH News By M4G Bureau - March 11, 2024

The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road

‘Fighter’ ascends to new heights with ground-breaking marketing campaign
‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Shivalik Group announces new projects with innovative billboard
Shivalik Group announces new projects with innovative billboard

In Campaigns By M4G Bureau - August 31, 2023

The campaign was used as an announcement for 4 new upcoming projects

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal
Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

In Campaigns By M4G Bureau - March 28, 2023

The display is on for a month until mid-April

Brands leverage gate branding at the Magh Mela in Prayagraj
Brands leverage gate branding at the Magh Mela in Prayagraj

In Campaigns By Nisha Yadav - January 16, 2023

State Bank of India, Shree Shree Tattva, Lux Cozi, Prism Cement, JK Super Cement, and Union Bank of India are among the companies that have taken advantage of this opportunity to connect with a large and diverse audience.

US-based KEVANI study examines the role of OOH placements with ad retention & perception
US-based KEVANI study examines the role of OOH placements with ad retention & perception

In Research By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’

In Gallery By - May 31, 2022

Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts
Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

In OOH News By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing
RMAI to organise fireside-chat focused on Evolution of Rural Marketing

In OOH News By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding
Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

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