Results For "Outdoor-Advertising"
537 News Found
Taco Bell rings loud in Bengaluru
In Campaigns By Bhawana Anand - February 11, 2015
Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'
We'll develop the best audience measurement system: Tony Jarvis
In OOH News By Bhawana Anand - January 19, 2015
Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Monte Carlo dominates market though outdoor
In Campaigns By Bhawana Anand - January 06, 2015
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.
By The People: What catches the eye in the outdoor
In OOH News By VJ Media Bureau - December 26, 2014
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence their purchase decisions.
By The People: What Catches The Eye In The Outdoor
In OOH News By VJ Media Bureau - November 14, 2014
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Arun Sign acquired around 6 lakh sq. ft. branding area for Durga Puja
In OOH News By Nabamita Chatterjee - October 17, 2014
The media owner rolled out outdoor advertising campaigns through various formats which included island branding, flyover branding, zone branding, high rise led cut outs, big facades, arch gates, backlit pillars, drop downs, pandal branding, frame banners, etc.
BMTC advertising options will increase once we launch our ITS: Ekroop Caur
In Viewpoints By M4G Bureau - October 07, 2014
Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
IOAA Credit Control Council strengthens action against defaulting firms
In OOH News By Rajiv Raghunath - August 04, 2014
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms